Intel’s Rock Star Campaign
Great new campaign from Intel. The campaign features prominent Intel employees, though in this video it’s not really Ajay Bhatt (co-inventor of the USB), but an actor playing him. Apparently walking into a room was a little more acting thatn this Intel Fellow could muster 
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[...] In our Interactive Design class, we were asked to think about how we could create service envy for AT&T’s developer program site http://developer.att.com/developer .To answer this question, we also considered AT&T’s competitor sites and services: Apple Developer, Verizon Droid, Motodev and Intel. [...]
Creating Service Envy for AT&T’s Developer Program « Digital Perspectives by David Jones
November 16, 2009 at 1:19 am